MEET YOUR TEACHER
Mike Hutcheson
Mike is a serial entrepreneur and one of the pioneers of marketing and advertising in New Zealand.
Early in his career he gained his Diploma in Advertising, and in the process won the Trenchard-Smith Trophy for highest marks in Australia and New Zealand in the Advertising Institute Examinations, he also won the Reader’s Digest Scholarship for New Zealand’s Outstanding Young Advertising Person.
He went on to co-found the advertising agencies Colenso BBDO and Hutcheson Knowles Marinkovich, and eventually became Managing Director of Saatchi and Saatchi.
He has been a director of a number of public and private companies before founding Hutch & Co as a strategic marketing and communications consultancy.
Mike has a Master of Philosophy degree (1st Class Hons) in business. His thesis topics was 'The Alchemy of Innovation in New Zealand Business'. In 2016 he was appointed Adjunct Professor (for creativity and entrepreneurship) at Auckland University of Technology, where he devised and taught the Practical Innovation program.
Mike is also a Fellow of the Chartered Institute of Marketing and was inducted into the Marketing Hall of Fame in 2021.
He has written five books and award-winning innovation and humour columns for newspapers and magazines. He is currently Editor at Large for Idealog magazine and is a regular radio and television guest and commentator.
